The Swiggy Food Festival Mumbai event featured 40+ food stalls, live music performances, interactive games, and brand activations, making it a major attraction for both Swiggy users and new audiences.
Context
The Swiggy Food Festival Mumbai was a large-scale event designed to bring together food lovers, music enthusiasts, and entertainment seekers under one roof. As Swiggy continues to expand beyond digital services into offline experiences, this festival served as a key brand activation to engage users in an immersive culinary and cultural celebration.
Details
Time Frame:
Apr 24
Role:
Tools/Software:
Web Interface, Prototyping
Overview
The Swiggy Food Festival Mumbai was a large-scale culinary and entertainment event, bringing together 40+ food stalls, live music performances, fun games, and immersive activities. The festival aimed to provide an engaging experience for food lovers while enhancing Swiggy’s brand presence in offline spaces. To support this event, a dedicated web-view landing page was designed to facilitate seamless ticket booking, showcase the event lineup, and provide essential festival details.
Challenge
One of the key challenges was driving conversions while maintaining an engaging layout. To address this, the page featured highly visible and action-driven CTAs with compelling copy to encourage ticket bookings. Another challenge was information overload, as the event featured multiple elements.
This was solved by structuring the content into clear sections, allowing users to quickly find the information they needed.
Solution
As the lead designer for this project, I was responsible for designing and structuring the web-view landing page, ensuring a seamless and engaging ticket booking experience, and aligning the visual elements with Swiggy’s branding. I also collaborated with marketing and development teams to ensure that the final design met both business objectives and user needs.
- Clear Information Hierarchy: A structured layout ensuring users could quickly grasp event details.
- Action-Driven CTA Placement: Strategically placed buttons for easy ticket booking.
- Mobile-Optimized Experience: Designed to ensure seamless navigation and engagement across devices.
Results
The Swiggy Food Festival Mumbai landing page successfully drove ticket sales and user engagement, offering a smooth booking experience while effectively showcasing key event highlights. The well-structured design helped boost user interactions, creating anticipation and excitement for the event. By providing a seamless, informative, and visually compelling digital experience, the project contributed to the festival’s overall success, driving high footfall and brand engagement.