Agraga is a logistics company that required a complete revamp of its digital platform to enhance usability, aesthetics, and functionality.
Context
The original product was built with a barebones skeleton structure, lacking professionalism, intuitive navigation, and industry-standard features.
This made it difficult for users to understand and operate, leading to inefficiencies in logistics management.
Details
Time Frame:
Mar 23 – May 23
Role:
Involvement:
Web Interface, Prototyping
Overview
The existing platform had poor UX design, lacked visual hierarchy, and did not align with modern UI/UX standards. The goal was to redesign the product for clarity, usability, and efficiency, ensuring that logistics professionals could easily navigate, track shipments, and manage operations without friction. The revamped product needed to enhance the overall user experience while maintaining a clean and functional look that aligned with industry expectations. The design also had to incorporate new features that were essential for logistics operations, bringing the platform up to modern industry standards.
Challenge
The lack of structured navigation and professional UI elements was addressed by introducing clear design patterns, standardized UI components, and improved user flows. The absence of essential logistics features was resolved by aligning the platform with industry standards and implementing missing functionalities that enhanced operational efficiency.
Primary challenges was revamping the entire platform while keeping existing users in mind. To ensure a smooth transition, we conducted user research and feedback sessions to understand pain points.
Solution
The approach focused on clean, structured design principles that emphasized usability and efficiency. The new design introduced:
- Simplified navigation, reducing friction in performing key tasks.
- A refined visual hierarchy, ensuring important elements stood out.
- Modular components, allowing scalability for future enhancements.
- Professional typography and color schemes, aligning with the logistics industry.
- User-centric UI, ensuring logistics teams could operate seamlessly without confusion.
Results
The revamped Agraga logistics platform significantly improved user experience, efficiency, and overall platform usability. The new design was highly appreciated by the client, as it transformed the product from a basic skeleton interface into a polished, industry-compliant solution. The redesign resulted in better navigation, improved functionality, and a modernized aesthetic, enhancing both user engagement and business performance.