To celebrate Women's Day, I had to design a dedicated Dineout homepage assets featuring exclusive offers and promotions. The goal was to create a visually compelling and seamless user experience that highlighted the ongoing GIRF offer alongside a flat 50% discount for exclusive users.
Context
The primary objective was to ensure seamless integration of these offers while maintaining a visually compelling and cohesive design that resonated with theme of Women’s Day.
The project involved developing masterhead banners, precursor assets, and various homepage elements to provide users with a smooth and immersive experience.
Details
Time Frame:
Feb 24
Role:
Visual & UI/UX Designing
Tools/Software:
Figma, Photoshop, Generative AI
Overview
For Women’s Day, we aimed to create an engaging and festive homepage experience on Swiggy Dineout, aligning with the celebration while also driving traffic to ongoing promotions. The campaign prominently featured the GIRF offer, along with a flat 50% discount for exclusive users. The primary objective was to ensure seamless integration of these offers while maintaining a visually compelling and cohesive design that resonated with the theme of Women’s Day. The project involved developing masterhead banners, precursor assets, and various homepage elements to provide users with a smooth and immersive experience.
Challenge
One of the biggest challenges was balancing multiple promotions within the same campaign without overwhelming the user experience.
Additionally, the campaign had to evoke a sense of celebration and inclusivity while maintaining Swiggy Dineout’s branding. Another challenge was ensuring that the design encouraged user interaction and conversions while keeping it engaging for a diverse audience.
Solution
To address these challenges, I adopted a structured and theme-driven approach. The homepage was designed with a refined visual hierarchy, ensuring that each offer had its designated space without competing for attention. The use of vibrant, feminine hues and celebratory elements helped reinforce the Women’s Day theme.
- Color Palette: Feminine and vibrant hues to align with the celebratory theme.
- Typography: Bold yet elegant fonts ensuring readability and impact.
- Imagery: Featuring diverse representations of women dining out, enjoying experiences, and celebrating together.
Results
The campaign successfully enhanced visibility for Women’s Day on Swiggy Dineout, driving higher engagement and increased conversions during the promotional period. The design elements effectively communicated the festive theme while maintaining brand consistency.